Passion Project is a coaching service and triathlon community founded and run by Sean Jefferson and Holly Lawrence. They're based in Boulder, CO and offer coaching, video content, and an in-person elite training group.

Their touchpoints with potential new athletes and fans include YouTube, Instagram, and their Passion Project website, which provides much of the important details of their coaching business and a way to reach out and contact them. A much needed website refresh and general improvements to usability and navigation presented me with the opportunity to redesign the existing site.